Now, assuming you have your business plan all worked out, put
together and ready for presentation with your request for capital.

Let’s talk about your capitalization proposal.

First, keep in mind that whenever you ask somebody for money, whether it’s for a small personal loan or a large amount of money to finance a business, you’re involved in a selling situation.

You have to prepare a “sales presentation” just as if you were getting ready to sell an automobile or refrigerator.

Within this sales presentation you must:

 Have all the facts and figures;

 Anticipate the questions and the possible objections of the prospective lender with answers/explanations;

 Package it as impressively as you would yourself for an audience with the president of IBM or General Motors.

The more money you ask for, the more “in-the-know” will be the people you want to borrow from, and so the more detailed and organized your proposal must be.

This shouldn’t cause you too much worry however, because you can hire a CPA to help you put it together properly, once you’ve got the facts and have a business plan he can work from.

Look at it this way-

The more money you request for your business, the more your lenders or prospective investors are going to want to know about you, your planning, and your business.

They want to:

 Be impressed with the fact that you’ve done your homework;

 See that you’ve researched everything and documented your facts and figures;

 Be assured by your presentation that investing in your business will make money for them.

It’s just that simple at the bottom line.